Yes and no. Revising and reissuing coupons may lead to complications, inconsistencies, and complaints.


We advise reissuing coupons when they meet the following criteria:

  • The coupon was issued with a Dynamic EXP that is not going to change.
  • The coupon description does not reference a hard EXP date or the EXP date is inserted using ~expires~


Do not reissue, if the original coupon issued used a hard EXP date that has already passed:
  • Changing the EXP date of an expired coupon changes it FOR ALL of the previously issued coupons.
  • Coupons that were not redeemed previously will be given the new EXP date.
  • This could result in some people having 2 or more of the same coupon available for redemption.
  • This creates complications and inconsistencies.


Do not reissue, if the original coupon had specific dates or discounts written into the descriptions:   
  • Changing the description of a coupon changes it FOR ALL of the previously issued coupons.
  • Since the original coupon that was issued no longer contains the original content, this can result in confusion and "bait & switch" complaints when the offer is replaced.