A Mobile Campaign is an organized set of messages that can be used for a variety of different purposes including but not limit to Mobile Marketing, Alerts and Reminders, Contests, and Events. Use the simple steps below to create a basic mobile campaign.
Step 1.
Click Messaging from the main menu, then click Mobile Campaigns.
Step 2.
Click the New Mobile Campaign button.
Note: Users creating the first campaign for the account will be redirected to the Mobile Settings page where account level Help & Stop Contact Information to proceed.
The initial set-up for a campaign is accomplished with 3 basic steps. Complete the applicable information on each page and click the Next button to proceed to the following page.
CAMPAIGN INFORMATION
Enter the Campaign Name -
The Campaign Name tells end users the campaign that they have opted into (ex "ABC Company Text Alerts") when they text “help” or “stop” as a response to one of your messages.
Set the campaign status to Active or Not Active -
Select the messaging code the campaign will operate on. This code is used to deliver and receive messages belonging to the campaign.
Choose the type of mobile campaign from the dropdown menu.
Custom: Select this campaign type for maximum flexibility when creating a mobile campaign
Contest w/ Automated Winner Selection: Select this campaign type when creating a Text-2-Win campaign.(NOTE: Alternative Text-2-Win contests are created using a Custom Campaign & the Random Winner Selector)
Select the start and end dates for your mobile campaign. Leave the end date blank if this will be an ongoing campaign. Click NEXT to proceed to the next step.
If the campaign does have a start or end date, use the INACTIVE MESSAGE to notify end users that that campaign is inactive.
SELECT KEYWORD
Enter the keyword for the campaign and enter / revise the contact information. This campaign level contact information will be provided to users who reply HELP or STOP. Click the Next button to continue to the final step, the message.
SET INITIAL MESSAGE
Enter the 1st message a contact will receive when they opt-in to your mobile campaign, then click the Create New Campaign button.
Note: Message content will vary based on campaign needs and the type of mobile campaign being created.
Congratulations! The new campaign has been created. Remember to text the campaign’s keyword to the messaging code to test the welcome message. Use the Mobile Campaign menu to manage and edit the campaign as needed.
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